OPPO, Kengo Kuma create multi-sensory installation in Milan

By BizClik Editor
The project will focus on fusing architecture with music, design innovation, technological prowess, and user experience

OPPO, the smart device manufacturer and technology innovator, has announced a partnership with Japanese architect Kengo Kuma to create a multi-sensory installation works to the theme of ‘Creative Connections’.

The project will focus on fusing architecture with music, design innovation, technological prowess, and user experience to create a sense of time and space, a statement said. The project will be on display in Milan's Cortile dei Bagni courtyard for the duration of Milan Design Week, until 19 September, it added.

The landmark project is considered to be an evolution of Kengo Kuma and OPPO's Bamboo Ring exhibition which debuted at the 2019 edition of the London Design Festival and explored the harmonious relationship between humans and nature through the envisioning of lightweight, yet strong structures made with bamboo and carbon fibre. 

This year, OPPO's experiential installation uses pioneering technology to engage all the senses through a series of orchestral scores composed by Japanese violinist Midori Komachi with Musicity, the statement explained.

The composition is based on the cycle of seasons and moves through the structure encouraging the public to walk around and be captured by its aural narrative. 

The changing soundscapes integrate the sound of Midori's violin (built in Milan in 1920 and enhanced with carbon fibre itself) from O Relax, OPPO's digital wellbeing application that offers comforting nature and city sounds to relax your mind taken from locations around the globe including Reykjavik, Beijing, and Tokyo.

"OPPO is a human-centric brand, our focus is on innovating for the people. We are delighted to partner with Kengo Kuma again, an architect who is known for seamlessly integrating nature and culture. 

“Together, we demonstrate how we can use technology and design to add value to our daily lives drawing on our philosophy principles of "Technology as an Art Form" and our brand mission "Technology for Mankind, Being Kind to the World," said Jintong Zhu, Head of OPPO London Design Centre.

The installation's woven structure – crafted from rings of bamboo and carbon fibre – becomes a musical instrument as music travels through it via structural sound technologies originating from OPPO London Design Centre's research. 

Innovative technology including new haptic motors, MEMS speaker strips, and exciters work together to produce an immersive base and higher frequencies which reverberate the bamboo with Violin's vibrato and the effect of a percussion instrument, the statement continued.

"When I design architecture, I'm interested in designing the rhythm and the tone rather than the silhouette, and contemporary music gives us many lessons about how to create new rhythms and tones in architecture. This pavilion is one of the explorations into the new rhythms and tones in architecture combining visual and acoustic experiences of the visitors,” said Kengo Kuma, architect.

Once Milan Design Week is over, OPPO will donate the Bamboo Ring to Arte Sella Park in Trentino, Italy, a contemporary art museum with outdoor exhibits made from natural materials and backdropped by the mountainous Sella Valley, where it will find its permanent home.

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