World’s first-ever Real Madrid themed park to open in Dubai
Dubai Parks and Resorts and Real Madrid CF have signed an exclusive, multi-year partnership which will see the development of the first-ever Real Madrid themed experience, which will open at the largest theme park destination in the Middle East.
In a statement, Dubai Parks and Resorts said that the agreement makes it the first theme park destination in the world to announce a major partnership with Real Madrid, the football club named by FIFA as the Best Club of the 20th Century.
The new experience aims to engage football and sports fans, families, and children of all ages, enabling guests to immerse themselves in the culture of one of the world’s biggest football teams. Visitors will be able to enjoy audio-visual displays, interactive experiences, playable gaming interactions, and other attractions inspired by Real Madrid, the statement added.
Fernando Eiroa, Chief Executive Officer at Dubai Holding Entertainment, said: "We are thrilled to add this ambitious project to Dubai's thriving entertainment and leisure offer. We are delighted that Real Madrid has chosen Dubai Parks and Resorts as their preferred partner as we continue bringing the best international entertainment brands to the region.
“Real Madrid is a megastar of world football and one of the world's most recognised sports teams, with an unmatched track record of success and millions of passionate supporters from every corner of the planet. We look forward to engaging sports fans, families, and children in new and exciting ways and supporting an active youth community across the UAE. This project is in consonance with our vision to contribute to enhancing Dubai as a leading tourist destination.”
Bringing Real Madrid to the fans
Set to open in Q4 2023, designs are being finalised, the statement added, pointing on that these will include a range of Real Madrid inspired attractions such as a museum, rides, football skill games, food and beverage outlets, and unique retail options featuring memorabilia from across Real Madrid's successful history.
“Further details will be announced over the coming months, including more information on the signature rollercoasters, unique events, and interactive sports and thrilling experiences that will become part of the new destination,” it concluded.
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