Road worker video campaign highlights safety concerns

By Dale Benton
A group of road construction workers are the stars ofYouTube in a bid to highlight a safety concerns and common bad behaviours affecting their working e...

A group of road construction workers are the stars of YouTube in a bid to highlight a safety concerns and common bad behaviours affecting their working environments.

The Ontario Road Builders’ Association (ORBA) has launched the Sight Unseen video campaign, showing workers in an office space demonstrating some of the issues they face in their own workplace, to highlight the safety concerns within roadbuilding.

“This campaign is about ensuring drivers perceive construction zones as workplaces – much like an office– and drive accordingly, so construction workers can be safe at work,” said Geoff Wilkinson, ORBA executive director,

“Our videos use humour to highlight the misperceptions some drivers have of construction zones and how those misperceptions can put road workers’ safety at risk.”

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