3 top tips engaging with social media for construction companies

When you are driving around your local neighborhood or visiting other towns, it is certainly not uncommon to come across construction projects.

Whether they are residential or commercial, construction companies are building in multiple parts of the country on a daily basis. Yes, the construction industry has seen some tough times in the last few decades, but many such companies are throwing up projects left and right.

With that in mind, how can construction companies tap into the benefits which social media can bring them?

Put a plan in place

Before your construction company rather blindly enters the social networking foray, be sure to put a plan in place so you can do social media correctly from the get-go.

According to a 2013 infographic from the Construction Marketing Association (CMA), 97 percent of companies in the field were using social media to one degree or another. In the event your company is in the remaining three percent, there are some steps you can and should take to join the crowd.

With a plan in place, look to:

• Be relevant